If you're wondering why a blog

When Alan Chumley of Hill and Knowlton(http://www.hillandknowlton.ca/index.php/about_us.html)
spoke with my Principles of Research class, one of the things he mentioned was that as a PR firm, one thing Hill and Knowlton looks for in a candidate is their ability to blog. The cornerstone of Public Relations is good writing and what a great way to get a lot of practice. Businesses use blogs as another way to continue to connect with their audience and prove that they are leading edge.

If you're wondering what I'll do next

Over the summer there will be many challenges I'll have to face. The studio owner has requested a spot on the Daytime show on Rogers television. This means sitting down to write a great pitch, calls to follow up and staff preparation for any interviews that may take place. Thankfully I have a great idea as one the teachers has an amazing 260 crunches combo that tones all the different areas of your abs in five minutes! Following that, I would like to help push sales of the summer memberships available and of course start thinking about the ways to celebrate the studios three year anniversary. I would love for Grand Magazine (http://www.grandmagazine.ca/grandmagazine/index.html) to write an article, so I'm going to have to do my homework. It's going to be one great summer.

If you're wondering what I do

Impact Movement Studios is an adult fitness and dance studio (yes, we offer pole dancing) located in the Kitchener downtown core. In my new role as Public Relations coordinator my job is to help increase the studio's exposure to new customers as well as help build a solid relationship with its current customers. The first task undertaken was to get coverage on CTV. Thankfully we had just recieved our first ever break dance teacher and we are the first and only place in the region to offer break dancing classes. I pitched the idea to CTV and they loved it! They came in, filmed the class and we all watched the clip excitedly the next evening. Following the CTV coverage, I created customer satisfaction survey and compiled the results. The suprising results have caused the owner/operator to consider franchising as well as given her a new direction on how to build clients. The next task to be completed is to have a more in-depth profile done on the business. I have also sent a pitch to the producer of the Rogers Television show Grand River Living (http://www.rogerstv.com/option.asp?lid=12&rid=54&sid=2384) and spoken with him directly. He is in the middle of training a new crew for the show and is unsure that a story about pole dancing is the best option but will keep it in the background for later. I couldn't ask for more!

If you're wondering who I am

My name is Melissa Armster and I am a second year Public Relations student. I found Public Relations after helping a friend of mine do some promotions work for a dance studio she had just opened. Now I have a bigger role there as Public Relations Coordinator. Also, I am a little bit of a sci-fi geek and when Jericho was removed from the CBS lineup, I was one of those "nuts" who helped give Jericho a second season (http://www.nutsonline.com/jericho). Today I still continue the fight to save Jericho, nuts to CBS! (http://www.jerichorallypoint.com/home/). Although the hope of CBS re-renewing the show has died, there is a new hope. The general idea is for Comcast or others would pay for part of Jericho's production expenses and then offer episodes in high definition, similar to the Friday Night Lights deal.