When Alan Chumley of Hill and Knowlton(http://www.hillandknowlton.ca/index.php/about_us.html)
spoke with my Principles of Research class, one of the things he mentioned was that as a PR firm, one thing Hill and Knowlton looks for in a candidate is their ability to blog. The cornerstone of Public Relations is good writing and what a great way to get a lot of practice. Businesses use blogs as another way to continue to connect with their audience and prove that they are leading edge.
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