Impact Movement Studios is an adult fitness and dance studio (yes, we offer pole dancing) located in the Kitchener downtown core. In my new role as Public Relations coordinator my job is to help increase the studio's exposure to new customers as well as help build a solid relationship with its current customers. The first task undertaken was to get coverage on CTV. Thankfully we had just recieved our first ever break dance teacher and we are the first and only place in the region to offer break dancing classes. I pitched the idea to CTV and they loved it! They came in, filmed the class and we all watched the clip excitedly the next evening. Following the CTV coverage, I created customer satisfaction survey and compiled the results. The suprising results have caused the owner/operator to consider franchising as well as given her a new direction on how to build clients. The next task to be completed is to have a more in-depth profile done on the business. I have also sent a pitch to the producer of the Rogers Television show Grand River Living (http://www.rogerstv.com/option.asp?lid=12&rid=54&sid=2384) and spoken with him directly. He is in the middle of training a new crew for the show and is unsure that a story about pole dancing is the best option but will keep it in the background for later. I couldn't ask for more!
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